Contentful vs HubSpot

Contentful vs HubSpot: Culture Compared

Contentful (3.4 Glassdoor) vs HubSpot (4.3 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Contentful

Contentful

Large (~1,000)
HubSpot

HubSpot

Large (~8,000)
Contentful
Best for: Backend and full-stack engineers who want to work on developer-facing content infrastructure with remote flexibility and an established product used by major brands
HubSpot
Best for: People who prioritize genuine work-life balance and a transparent, inclusive culture
ContentfulHubSpot
3.4
4.3
Overall
3.8
4.1
Work-Life Balance
3.5
4.5
Culture & Values
3.4
3.9
Comp & Benefits
3.2
4.1
Senior Mgmt
3.2
4.0
Career Opps
πŸ‘ 68% Recommend πŸ‘€ 71% CEO Approval (Jaspar Carmichael-Jack)
πŸ‘ 87% Recommend πŸ‘€ 92% CEO Approval (Yamini Rangan)
Contentful only
🌐 Remote-Friendlyβš™οΈ Engineering-Driven🎯 Direct Product Impact
HubSpot only
🌈 Diverse & Inclusiveβš–οΈ Work-Life BalanceπŸͺŸ TransparentπŸ• Flexible HoursπŸ›‘οΈ Safe to Fail
Shared
🌱 Learning & Growth

Contentful

  • βœ“Flexible remote/hybrid setup with strong distributed team culture
  • βœ“Talented and humble engineering team with approachable, responsive leadership
  • βœ—Stagnating product development with competition overtaking in key areas
  • βœ—Internal promotions are difficult with pay disparities between long-tenured and new hires

HubSpot

  • βœ“Culture Code is legendary β€” transparency, autonomy, flexibility are real
  • βœ“Remote-first done right with genuine work-life balance
  • βœ—Enterprise sales culture can clash with engineering
  • βœ—Comp below FAANG for senior roles
Contentful
Pioneer in headless CMS with genuine remote flexibility, but Glassdoor is below average (3.4, 68% recommend) β€” reviews mention leadership instability and limited career progression.
HubSpot
Choose HubSpot if you want legendary culture with real flexibility and psychological safety β€” but comp is below FAANG.

Contentful β€” 114 jobs

πŸ’» Engineering
56
πŸ“‹ Product
17
πŸ’Ό Sales / GTM
13
πŸ“Š Data
6
πŸ“£ Marketing
4
🧠 ML / AI
2
βš–οΈ Legal
1
🎧 Support
1

HubSpot β€” 241 jobs

πŸ’Ό Sales / GTM
122
πŸ’» Engineering
43
🎨 Design
16
πŸ“‹ Product
16
πŸ“Š Data
5
🎧 Support
5
🧠 ML / AI
3
βš–οΈ Legal
2
πŸ“£ Marketing
2
πŸ‘€ HR / People
1

Contentful scores 3.4/5.0 on Glassdoor with a 3.8 work-life balance rating. HubSpot scores 4.3/5.0 overall with a 4.1 WLB. That’s a 0.9-point gap on overall satisfaction.

Both companies share these culture values: Learning & Growth. Contentful also emphasizes Remote-Friendly, Engineering-Driven, Direct Product Impact. HubSpot also emphasizes Diverse & Inclusive, Work-Life Balance, Transparent, Flexible Hours, Safe to Fail.

On the hiring front, Contentful has 114 open roles and HubSpot has 241 open roles.

Read more: Working at HubSpot