Asana vs Contentful

Asana vs Contentful: Culture Compared

Asana (4.1 Glassdoor) vs Contentful (3.4 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Asana

Asana

Large (~1,700)
Contentful

Contentful

Large (~1,000)
Asana
Best for: Engineers and PMs who want genuine work-life balance and transparent leadership at a public tech company that practices what it preaches about how work should feel
Contentful
Best for: Backend and full-stack engineers who want to work on developer-facing content infrastructure with remote flexibility and an established product used by major brands
AsanaContentful
4.1
3.4
Overall
4.2
3.8
Work-Life Balance
4.3
3.5
Culture & Values
4.0
3.4
Comp & Benefits
3.8
3.2
Senior Mgmt
4.0
3.2
Career Opps
πŸ‘ 78% Recommend πŸ‘€ 90% CEO Approval (Dustin Moskovitz)
πŸ‘ 68% Recommend πŸ‘€ 71% CEO Approval (Jaspar Carmichael-Jack)
Asana only
βš–οΈ Work-Life BalanceπŸͺŸ Transparent🌈 Diverse & Inclusive
Contentful only
🌐 Remote-Friendlyβš™οΈ Engineering-Driven
Shared
🌱 Learning & Growth🎯 Direct Product Impact

Asana

  • βœ“Exceptional work-life balance and supportive team culture
  • βœ“Highly transparent leadership with strong D&I commitment
  • βœ—Senior management accountability concerns and frequent reorgs
  • βœ—Mandatory hybrid schedule β€” 3 days in office per week

Contentful

  • βœ“Flexible remote/hybrid setup with strong distributed team culture
  • βœ“Talented and humble engineering team with approachable, responsive leadership
  • βœ—Stagnating product development with competition overtaking in key areas
  • βœ—Internal promotions are difficult with pay disparities between long-tenured and new hires
Asana
Choose Asana if you want sustainable pace, strong D&I, and a learning-first engineering culture at a public company β€” but expect hybrid 3-day in-office and some reorg turbulence.
Contentful
Pioneer in headless CMS with genuine remote flexibility, but Glassdoor is below average (3.4, 68% recommend) β€” reviews mention leadership instability and limited career progression.

Asana β€” 129 jobs

πŸ’» Engineering
50
πŸ’Ό Sales / GTM
22
πŸ“‹ Product
9
βš™οΈ Operations
8
🎨 Design
6
πŸ“Š Data
5
πŸ‘€ HR / People
3
πŸ“£ Marketing
3
βš–οΈ Legal
2
πŸ’° Finance
1
🎧 Support
1

Contentful β€” 111 jobs

πŸ’» Engineering
56
πŸ“‹ Product
17
πŸ’Ό Sales / GTM
15
πŸ“Š Data
6
πŸ“£ Marketing
2
🧠 ML / AI
2
🎨 Design
1
βš–οΈ Legal
1
🎧 Support
1

Asana scores 4.1/5.0 on Glassdoor with a 4.2 work-life balance rating. Contentful scores 3.4/5.0 overall with a 3.8 WLB. That’s a 0.7-point gap on overall satisfaction.

Both companies share these culture values: Learning & Growth, Direct Product Impact. Asana also emphasizes Work-Life Balance, Transparent, Diverse & Inclusive. Contentful also emphasizes Remote-Friendly, Engineering-Driven.

On the hiring front, Asana has 129 open roles and Contentful has 111 open roles.