Apollo.io
Large (~800)
incident.io
Small (~140)
Best For
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
incident.io
Best for: Engineers and salespeople who value a strong culture with 13 extra holidays per year and approachable, ego-free founders
Ratings
Apollo.ioincident.io
4.0
4.5
Overall
3.6
4.1
Work-Life Balance
4.0
4.6
Culture & Values
4.1
4.5
Comp & Benefits
3.6
4.3
Senior Mgmt
4.1
4.3
Career Opps
👍 77% Recommend
👤 81% CEO Approval (Matt Curl)
👍 90% Recommend
👤 95% CEO Approval (Stephen Whitworth)
Culture Values
Apollo.io only
🌐 Remote-Friendly🎯 Direct Product Impact
incident.io only
🪟 Transparent🛡️ Safe to Fail🤝 Flat Hierarchy
Shared
🚀 Ship Fast & Iterate⚙️ Engineering-Driven🌱 Learning & Growth
Pros & Cons
Apollo.io
- Strong product-market fit — best-in-class sales intelligence platform
- Competitive compensation with RSUs, performance bonuses, and paid health insurance
- Some reports of leadership involvement in granular decisions and frequent pivots
- Work-life balance challenges under high-growth pressure
incident.io
- Strong culture with a dedicated culture manager — values are practiced, not just stated
- Excellent compensation and benefits with strong career growth opportunities
- Rapid scaling can create instability — some report organizational growing pains
- London-centric with limited remote options for some roles
Bottom Line
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp — but leadership can be hands-on.
incident.io
Exceptional culture (4.5 stars) with genuine values, great benefits including 10% pension match, and kind colleagues — but London-centric with some layoff scars from 2024.
Open Roles
Apollo.io — 45 jobs
💼 Sales / GTM
16
💻 Engineering
9
📣 Marketing
4
👤 HR / People
3
📋 Product
3
📊 Data
1
🎨 Design
1
💰 Finance
1
⚖️ Legal
1
🎧 Support
1
incident.io — 25 jobs
💼 Sales / GTM
17
💻 Engineering
6
Summary
Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. incident.io scores 4.5/5.0 overall with a 4.1 WLB. That’s a 0.5-point gap on overall satisfaction.
Both companies share these culture values: Ship Fast & Iterate, Engineering-Driven, Learning & Growth. Apollo.io also emphasizes Remote-Friendly, Direct Product Impact. incident.io also emphasizes Transparent, Safe to Fail, Flat Hierarchy.
On the hiring front, Apollo.io has 45 open roles and incident.io has 25 open roles.