Apollo.io vs HubSpot

Apollo.io vs HubSpot: Culture Compared

Apollo.io (4.0 Glassdoor) vs HubSpot (4.3 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Apollo.io

Apollo.io

Large (~800)
HubSpot

HubSpot

Large (~8,000)
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
HubSpot
Best for: People who prioritize genuine work-life balance and a transparent, inclusive culture
Apollo.ioHubSpot
4.0
4.3
Overall
3.6
4.1
Work-Life Balance
4.0
4.5
Culture & Values
4.1
3.9
Comp & Benefits
3.6
4.1
Senior Mgmt
4.1
4.0
Career Opps
πŸ‘ 77% Recommend πŸ‘€ 81% CEO Approval (Matt Curl)
πŸ‘ 87% Recommend πŸ‘€ 92% CEO Approval (Yamini Rangan)
Apollo.io only
πŸš€ Ship Fast & Iterateβš™οΈ Engineering-Driven🌐 Remote-Friendly🎯 Direct Product Impact
HubSpot only
🌈 Diverse & Inclusiveβš–οΈ Work-Life BalanceπŸͺŸ TransparentπŸ• Flexible HoursπŸ›‘οΈ Safe to Fail
Shared
🌱 Learning & Growth

Apollo.io

  • βœ“Strong product-market fit β€” best-in-class sales intelligence platform
  • βœ“Competitive compensation with RSUs, performance bonuses, and paid health insurance
  • βœ—Some reports of leadership involvement in granular decisions and frequent pivots
  • βœ—Work-life balance challenges under high-growth pressure

HubSpot

  • βœ“Culture Code is legendary β€” transparency, autonomy, flexibility are real
  • βœ“Remote-first done right with genuine work-life balance
  • βœ—Enterprise sales culture can clash with engineering
  • βœ—Comp below FAANG for senior roles
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp β€” but leadership can be hands-on.
HubSpot
Choose HubSpot if you want legendary culture with real flexibility and psychological safety β€” but comp is below FAANG.

Apollo.io β€” 45 jobs

πŸ’Ό Sales / GTM
16
πŸ’» Engineering
9
πŸ“£ Marketing
4
πŸ‘€ HR / People
3
πŸ“‹ Product
3
πŸ“Š Data
1
🎨 Design
1
πŸ’° Finance
1
βš–οΈ Legal
1
🎧 Support
1

HubSpot β€” 191 jobs

πŸ’Ό Sales / GTM
131
πŸ’» Engineering
25
πŸ“Š Data
3
🎨 Design
3
🎧 Support
3
βš–οΈ Legal
2
🧠 ML / AI
2
πŸ“‹ Product
2
πŸ’° Finance
1
πŸ‘€ HR / People
1
βš™οΈ Operations
1

Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. HubSpot scores 4.3/5.0 overall with a 4.1 WLB. That’s a 0.3-point gap on overall satisfaction.

Both companies share these culture values: Learning & Growth. Apollo.io also emphasizes Ship Fast & Iterate, Engineering-Driven, Remote-Friendly, Direct Product Impact. HubSpot also emphasizes Diverse & Inclusive, Work-Life Balance, Transparent, Flexible Hours, Safe to Fail.

On the hiring front, Apollo.io has 45 open roles and HubSpot has 191 open roles.

Read more: Working at HubSpot