Apollo.io vs Asana

Apollo.io vs Asana: Culture Compared

Apollo.io (4.0 Glassdoor) vs Asana (4.1 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Apollo.io

Apollo.io

Large (~800)
Asana

Asana

Large (~1,700)
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
Asana
Best for: Engineers and PMs who want genuine work-life balance and transparent leadership at a public tech company that practices what it preaches about how work should feel
Apollo.ioAsana
4.0
4.1
Overall
3.6
4.2
Work-Life Balance
4.0
4.3
Culture & Values
4.1
4.0
Comp & Benefits
3.6
3.8
Senior Mgmt
4.1
4.0
Career Opps
πŸ‘ 77% Recommend πŸ‘€ 81% CEO Approval (Matt Curl)
πŸ‘ 78% Recommend πŸ‘€ 90% CEO Approval (Dustin Moskovitz)
Apollo.io only
πŸš€ Ship Fast & Iterateβš™οΈ Engineering-Driven🌐 Remote-Friendly
Asana only
βš–οΈ Work-Life BalanceπŸͺŸ Transparent🌈 Diverse & Inclusive
Shared
🎯 Direct Product Impact🌱 Learning & Growth

Apollo.io

  • βœ“Strong product-market fit β€” best-in-class sales intelligence platform
  • βœ“Competitive compensation with RSUs, performance bonuses, and paid health insurance
  • βœ—Some reports of leadership involvement in granular decisions and frequent pivots
  • βœ—Work-life balance challenges under high-growth pressure

Asana

  • βœ“Exceptional work-life balance and supportive team culture
  • βœ“Highly transparent leadership with strong D&I commitment
  • βœ—Senior management accountability concerns and frequent reorgs
  • βœ—Mandatory hybrid schedule β€” 3 days in office per week
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp β€” but leadership can be hands-on.
Asana
Choose Asana if you want sustainable pace, strong D&I, and a learning-first engineering culture at a public company β€” but expect hybrid 3-day in-office and some reorg turbulence.

Apollo.io β€” 45 jobs

πŸ’Ό Sales / GTM
16
πŸ’» Engineering
9
πŸ“£ Marketing
4
πŸ‘€ HR / People
3
πŸ“‹ Product
3
πŸ“Š Data
1
🎨 Design
1
πŸ’° Finance
1
βš–οΈ Legal
1
🎧 Support
1

Asana β€” 129 jobs

πŸ’» Engineering
50
πŸ’Ό Sales / GTM
22
πŸ“‹ Product
9
βš™οΈ Operations
8
🎨 Design
6
πŸ“Š Data
5
πŸ‘€ HR / People
3
πŸ“£ Marketing
3
βš–οΈ Legal
2
πŸ’° Finance
1
🎧 Support
1

Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. Asana scores 4.1/5.0 overall with a 4.2 WLB. That’s a 0.1-point gap on overall satisfaction.

Both companies share these culture values: Direct Product Impact, Learning & Growth. Apollo.io also emphasizes Ship Fast & Iterate, Engineering-Driven, Remote-Friendly. Asana also emphasizes Work-Life Balance, Transparent, Diverse & Inclusive.

On the hiring front, Apollo.io has 45 open roles and Asana has 129 open roles.