Apollo.io vs PostHog

Apollo.io vs PostHog: Culture Compared

Apollo.io (4.0 Glassdoor) vs PostHog (4.3 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Apollo.io

Apollo.io

Large (~800)
PostHog

PostHog

Small (~170)
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
PostHog
Best for: Self-directed engineers who want radical transparency, no meetings, and full ownership of their product area
Apollo.ioPostHog
4.0
4.3
Overall
3.6
4.5
Work-Life Balance
4.0
4.4
Culture & Values
4.1
4.3
Comp & Benefits
3.6
4.1
Senior Mgmt
4.1
4.1
Career Opps
πŸ‘ 77% Recommend πŸ‘€ 81% CEO Approval (Matt Curl)
πŸ‘ 86% Recommend πŸ‘€ 90% CEO Approval (James Hawkins)
Apollo.io only
πŸš€ Ship Fast & Iterateβš™οΈ Engineering-Driven🎯 Direct Product Impact🌱 Learning & Growth
PostHog only
πŸ”“ Open SourceπŸͺŸ TransparentπŸ“‘ Async-First🀝 Flat Hierarchy🧩 Wears Many Hats
Shared
🌐 Remote-Friendly

Apollo.io

  • βœ“Strong product-market fit β€” best-in-class sales intelligence platform
  • βœ“Competitive compensation with RSUs, performance bonuses, and paid health insurance
  • βœ—Some reports of leadership involvement in granular decisions and frequent pivots
  • βœ—Work-life balance challenges under high-growth pressure

PostHog

  • βœ“Extreme transparency β€” public handbook, open-source everything, radical autonomy
  • βœ“Generous compensation with competitive pay, equity, and home office budget
  • βœ—Small team means limited career progression paths
  • βœ—Top-down decision-making can sometimes override team input
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp β€” but leadership can be hands-on.
PostHog
Radically transparent open-source culture with 2-3 person autonomous teams, no deadlines, and a public handbook β€” ideal if you're self-motivated, tough if you need structure.

Apollo.io β€” 45 jobs

πŸ’Ό Sales / GTM
16
πŸ’» Engineering
9
πŸ“£ Marketing
4
πŸ‘€ HR / People
3
πŸ“‹ Product
3
πŸ“Š Data
1
🎨 Design
1
πŸ’° Finance
1
βš–οΈ Legal
1
🎧 Support
1

PostHog β€” 14 jobs

πŸ’» Engineering
6
πŸ’Ό Sales / GTM
3
πŸ“‹ Product
1

Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. PostHog scores 4.3/5.0 overall with a 4.5 WLB. That’s a 0.3-point gap on overall satisfaction.

Both companies share these culture values: Remote-Friendly. Apollo.io also emphasizes Ship Fast & Iterate, Engineering-Driven, Direct Product Impact, Learning & Growth. PostHog also emphasizes Open Source, Transparent, Async-First, Flat Hierarchy, Wears Many Hats.

On the hiring front, Apollo.io has 45 open roles and PostHog has 14 open roles.