Apollo.io
Large (~800)
Plaid
Mid (~800)
Best For
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
Plaid
Best for: Engineers who want transparent leadership and real fintech impact at a top-rated company
Ratings
Apollo.ioPlaid
4.0
4.6
Overall
3.6
4.2
Work-Life Balance
4.0
4.2
Culture & Values
4.1
4.1
Comp & Benefits
3.6
4.0
Senior Mgmt
4.1
3.9
Career Opps
👍 77% Recommend
👤 81% CEO Approval (Matt Curl)
👍 91% Recommend
👤 83% CEO Approval (Zach Perret)
Culture Values
Apollo.io only
🚀 Ship Fast & Iterate🌐 Remote-Friendly
Plaid only
🪟 Transparent🛡️ Safe to Fail🌈 Diverse & Inclusive
Shared
⚙️ Engineering-Driven🎯 Direct Product Impact🌱 Learning & Growth
Pros & Cons
Apollo.io
- Strong product-market fit — best-in-class sales intelligence platform
- Competitive compensation with RSUs, performance bonuses, and paid health insurance
- Some reports of leadership involvement in granular decisions and frequent pivots
- Work-life balance challenges under high-growth pressure
Plaid
- 91% of employees recommend — highly accessible and transparent senior leadership
- Strong engineering culture with competitive compensation (4.1/5 comp rating) and real product impact
- Organizational changes can create uncertainty as the company scales
- Career opportunities rated 3.9/5 — growth paths may vary by department
Bottom Line
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp — but leadership can be hands-on.
Plaid
Choose Plaid if you want top-tier engineering culture, transparent leadership, and real fintech impact — but expect some growing pains as the company navigates organizational change.
Open Roles
Apollo.io — 45 jobs
💼 Sales / GTM
16
💻 Engineering
9
📣 Marketing
4
👤 HR / People
3
📋 Product
3
📊 Data
1
🎨 Design
1
💰 Finance
1
⚖️ Legal
1
🎧 Support
1
Plaid — 94 jobs
💼 Sales / GTM
28
💻 Engineering
24
📋 Product
11
📣 Marketing
7
📊 Data
4
🎨 Design
2
💰 Finance
2
⚖️ Legal
2
🧠 ML / AI
2
⚙️ Operations
2
👤 HR / People
1
Summary
Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. Plaid scores 4.6/5.0 overall with a 4.2 WLB. That’s a 0.6-point gap on overall satisfaction.
Both companies share these culture values: Engineering-Driven, Direct Product Impact, Learning & Growth. Apollo.io also emphasizes Ship Fast & Iterate, Remote-Friendly. Plaid also emphasizes Transparent, Safe to Fail, Diverse & Inclusive.
On the hiring front, Apollo.io has 45 open roles and Plaid has 94 open roles.