Apollo.io vs Granola

Apollo.io vs Granola: Culture Compared

Apollo.io (4.0 Glassdoor) vs Granola (4.8 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Apollo.io

Apollo.io

Large (~800)
Granola

Granola

Small (~50)
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
Granola
Best for: Craft-focused generalists who love native macOS development and want to build a consumer-quality AI product people genuinely love
Apollo.ioGranola
4.0
4.8
Overall
3.6
4.5
Work-Life Balance
4.0
5.0
Culture & Values
4.1
4.5
Comp & Benefits
3.6
5.0
Senior Mgmt
4.1
4.7
Career Opps
πŸ‘ 77% Recommend πŸ‘€ 81% CEO Approval (Matt Curl)
πŸ‘ 100% Recommend πŸ‘€ 100% CEO Approval (Sam Stephenson)
Apollo.io only
🌐 Remote-Friendly🌱 Learning & Growth
Granola only
πŸ’Ž Strong Comp & Equity🧩 Wears Many Hats
Shared
πŸš€ Ship Fast & Iterateβš™οΈ Engineering-Driven🎯 Direct Product Impact

Apollo.io

  • βœ“Strong product-market fit β€” best-in-class sales intelligence platform
  • βœ“Competitive compensation with RSUs, performance bonuses, and paid health insurance
  • βœ—Some reports of leadership involvement in granular decisions and frequent pivots
  • βœ—Work-life balance challenges under high-growth pressure

Granola

  • βœ“Users absolutely love the product β€” everyone at Granola genuinely cares about quality
  • βœ“Plenty of opportunities to work on things that make a real difference on a small team
  • βœ—5 days in office by default (with flexibility for life circumstances)
  • βœ—Small team, so things can be busy β€” you'll wear many hats
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp β€” but leadership can be hands-on.
Granola
Choose Granola if you want to work on one of the most loved AI products with a small, London-based, in-office team obsessed with craft β€” but note the 5-days-in-office policy is explicit and non-negotiable.

Apollo.io β€” 45 jobs

πŸ’Ό Sales / GTM
16
πŸ’» Engineering
9
πŸ“£ Marketing
4
πŸ‘€ HR / People
3
πŸ“‹ Product
3
πŸ“Š Data
1
🎨 Design
1
πŸ’° Finance
1
βš–οΈ Legal
1
🎧 Support
1

Granola β€” 16 jobs

πŸ’Ό Sales / GTM
6
πŸ’» Engineering
4
πŸ“£ Marketing
2
🎨 Design
1
πŸ‘€ HR / People
1
βš–οΈ Legal
1
βš™οΈ Operations
1

Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. Granola scores 4.8/5.0 overall with a 4.5 WLB. That’s a 0.8-point gap on overall satisfaction.

Both companies share these culture values: Ship Fast & Iterate, Engineering-Driven, Direct Product Impact. Apollo.io also emphasizes Remote-Friendly, Learning & Growth. Granola also emphasizes Strong Comp & Equity, Wears Many Hats.

On the hiring front, Apollo.io has 45 open roles and Granola has 16 open roles.