Apollo.io
Large (~800)
GitLab
Large (~2,500)
Best For
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
GitLab
Best for: Engineers who want a fully remote, async-first culture with radical transparency
Ratings
Apollo.ioGitLab
4.0
3.9
Overall
3.6
3.9
Work-Life Balance
4.0
4.0
Culture & Values
4.1
3.8
Comp & Benefits
3.6
3.5
Senior Mgmt
4.1
3.7
Career Opps
👍 77% Recommend
👤 81% CEO Approval (Matt Curl)
👍 75% Recommend
👤 70% CEO Approval (Sid Sijbrandij)
Culture Values
Apollo.io only
🚀 Ship Fast & Iterate⚙️ Engineering-Driven🎯 Direct Product Impact🌱 Learning & Growth
GitLab only
📡 Async-First🪟 Transparent🔓 Open Source⚖️ Work-Life Balance
Shared
🌐 Remote-Friendly
Pros & Cons
Apollo.io
- Strong product-market fit — best-in-class sales intelligence platform
- Competitive compensation with RSUs, performance bonuses, and paid health insurance
- Some reports of leadership involvement in granular decisions and frequent pivots
- Work-life balance challenges under high-growth pressure
GitLab
- Best-in-class all-remote culture — truly async-first with genuine flexibility
- Radically transparent company with a public handbook and open processes
- Revenue organization has seen quota chaos and low morale
- Some leadership instability at the C-suite level
Bottom Line
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp — but leadership can be hands-on.
GitLab
Choose GitLab if you want the gold standard of all-remote work with public handbook and async processes — but expect bureaucracy at scale and comp below top-tier.
Open Roles
Apollo.io — 45 jobs
💼 Sales / GTM
16
💻 Engineering
9
📣 Marketing
4
👤 HR / People
3
📋 Product
3
📊 Data
1
🎨 Design
1
💰 Finance
1
⚖️ Legal
1
🎧 Support
1
GitLab — 195 jobs
💻 Engineering
79
💼 Sales / GTM
67
📋 Product
10
⚖️ Legal
5
📊 Data
4
🎨 Design
4
📣 Marketing
4
👤 HR / People
2
⚙️ Operations
2
Summary
Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. GitLab scores 3.9/5.0 overall with a 3.9 WLB. That’s a 0.1-point gap on overall satisfaction.
Both companies share these culture values: Remote-Friendly. Apollo.io also emphasizes Ship Fast & Iterate, Engineering-Driven, Direct Product Impact, Learning & Growth. GitLab also emphasizes Async-First, Transparent, Open Source, Work-Life Balance.
On the hiring front, Apollo.io has 45 open roles and GitLab has 195 open roles.