Apollo.io
Large (~800)
Contentful
Large (~1,000)
Best For
Apollo.io
Best for: Product builders who want strong PMF and competitive comp at a sales-tech leader
Contentful
Best for: Backend and full-stack engineers who want to work on developer-facing content infrastructure with remote flexibility and an established product used by major brands
Ratings
Apollo.ioContentful
4.0
3.4
Overall
3.6
3.8
Work-Life Balance
4.0
3.5
Culture & Values
4.1
3.4
Comp & Benefits
3.6
3.2
Senior Mgmt
4.1
3.2
Career Opps
👍 77% Recommend
👤 81% CEO Approval (Matt Curl)
👍 68% Recommend
👤 71% CEO Approval (Jaspar Carmichael-Jack)
Culture Values
Apollo.io only
🚀 Ship Fast & Iterate
Contentful only
No unique values
Shared
⚙️ Engineering-Driven🌐 Remote-Friendly🎯 Direct Product Impact🌱 Learning & Growth
Pros & Cons
Apollo.io
- Strong product-market fit — best-in-class sales intelligence platform
- Competitive compensation with RSUs, performance bonuses, and paid health insurance
- Some reports of leadership involvement in granular decisions and frequent pivots
- Work-life balance challenges under high-growth pressure
Contentful
- Flexible remote/hybrid setup with strong distributed team culture
- Talented and humble engineering team with approachable, responsive leadership
- Stagnating product development with competition overtaking in key areas
- Internal promotions are difficult with pay disparities between long-tenured and new hires
Bottom Line
Apollo.io
Choose Apollo.io if you want best-in-class sales intelligence with competitive comp — but leadership can be hands-on.
Contentful
Pioneer in headless CMS with genuine remote flexibility, but Glassdoor is below average (3.4, 68% recommend) — reviews mention leadership instability and limited career progression.
Open Roles
Apollo.io — 49 jobs
💼 Sales / GTM
19
💻 Engineering
11
📋 Product
4
👤 HR / People
2
📣 Marketing
2
📊 Data
1
🎨 Design
1
💰 Finance
1
⚖️ Legal
1
⚙️ Operations
1
🎧 Support
1
Contentful — 114 jobs
💻 Engineering
56
📋 Product
17
💼 Sales / GTM
13
📊 Data
6
📣 Marketing
4
🧠 ML / AI
2
⚖️ Legal
1
🎧 Support
1
Summary
Apollo.io scores 4.0/5.0 on Glassdoor with a 3.6 work-life balance rating. Contentful scores 3.4/5.0 overall with a 3.8 WLB. That’s a 0.6-point gap on overall satisfaction.
Both companies share these culture values: Engineering-Driven, Remote-Friendly, Direct Product Impact, Learning & Growth. Apollo.io also emphasizes Ship Fast & Iterate.
On the hiring front, Apollo.io has 49 open roles and Contentful has 114 open roles.