Sensor Tower

Mobile & Digital Intelligence Platform — Data for App, Ad, and Retail Markets

The consensus on Sensor Tower: data-rich domain with real industry influence and smart colleagues — but leadership instability, a low recommend rate (47%), and inconsistent cultural norms are meaningful red flags to weigh before applying.

2013
Founded
San Francisco
Headquarters
~430
Employees
3.3 / 5
Glassdoor
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Culture Overview

What it's really like to work at Sensor Tower

Founded in 2013, Sensor Tower is a digital intelligence platform providing insights into mobile apps, advertising spend, retail media, and audience behavior. The platform serves app developers, marketers, and investors who need granular data on app downloads, revenue, ad spend, and user engagement across major channels. Employees in data, analytics, and sales roles report smart colleagues and interesting domain problems. However, reviews consistently flag leadership instability, frequent strategic pivots, poor job security, and a low recommend rate of just 47% — the lowest among companies profiled on this site. Apply with eyes open.

Product Impact Learning & Growth
Glassdoor Ratings

Sensor Tower Glassdoor Ratings & Employee Reviews

3.3
Overall Glassdoor Score
Based on 111 reviews
Work-Life Balance 3.4
Culture & Values 3.3
Career Opportunities 3.3
Overall Rating 3.3
47% Recommend to a Friend
Employee Review Themes

Working at Sensor Tower: Pros & Cons

✓ What employees say works

  • ✓ Data-rich product with real industry influence across mobile, ad tech, and retail media
  • ✓ Smart colleagues solving complex analytical problems in a growing data intelligence domain
  • ✓ Decent benefits package and competitive starting salary
  • ✓ Growing platform through acquisitions expanding data coverage to retail and advertising

✗ Significant concerns

  • ✗ Unstable leadership with frequent strategic pivots — causes anxiety across the organization
  • ✗ Low recommend rate (47%) — among the lowest of any company profiled on this site
  • ✗ Poor job security — frequent departures, unclear expectations, and little growth feedback
  • ✗ Inconsistent remote work policy enforcement; cultural norms described as "toxic" in recent reviews
Product & Domain

What Sensor Tower does

Core Product

Digital intelligence platform aggregating data on app downloads, user engagement, ad spend, impressions, and audience behavior across iOS, Android, and major ad networks.

Customers

App developers, marketers, investors, and enterprise teams who need competitive intelligence on mobile app performance, advertising ROI, and market share.

Data Coverage

App rankings, revenue metrics, ad spend, impressions, share of voice across major channels. Has expanded into retail media intelligence via acquisitions.

Team Fit

Best suited for data engineers, analysts, and sales professionals who care about the mobile/ad intelligence domain and can tolerate organizational uncertainty.

Open Positions

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