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Growth Marketing Manager, Discoverability

Vercel Hybrid - San Francisco, New York City, Austin Full-time Marketing Posted Jul 21, 2026
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Culture signals in this specific role

Inferred from the employer’s wording in this job description. These role-level signals are separate from the company-wide employee-review scores below.

OwnershipThe description emphasizes ownership or end-to-end responsibility.
Cross-functionalThe role explicitly involves collaboration across teams or functions.
Fast-pacedThe wording signals a fast-moving environment with changing priorities.
Deep technical workThe role highlights substantial technical, research, or systems work.
Remote or flexibleThe listing mentions remote, distributed, flexible, or hybrid work.

What it’s like to work at Vercel

Frontend Cloud · Remote-First

3.9
Employee Rating
3.4
Work-Life Balance
74
Open Roles
ship-fasteng-drivenproduct-impactopen-source

What employees love

  • Building the future of web infrastructure — Next.js, Turbopack, edge runtime
  • Strong open-source culture — Next.js, Turbopack, and SWC used by millions

What could be better

  • High expectations and fast pace can lead to burnout
  • Leadership sets very high standards — the pace isn't for everyone
View full Vercel culture profile →

About the Role

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

Search is changing. Developers no longer just type queries into Google — they ask ChatGPT, Perplexity, Gemini, and Claude, and, increasingly, they don't ask at all: their coding agents do. When a developer prompts Cursor, GitHub Copilot, Claude Code, or v0 to build something, the framework, deployment target, and docs those agents reach for are decided before a human ever visits a website. This is existential for Vercel: we're the agentic infrastructure platform for the agent era, agents already trigger more than half of our deployments, and being the answer that both AI assistants *and* coding agents surface, cite, and build with is quickly becoming as important as ranking on page one.

We're hiring a Senior Growth Marketing Manager to own Discoverability end to end: how easily developers, teams, AI assistants, and coding agents find, understand, and choose Vercel across every surface where discovery happens. You'll own our organic footprint across traditional search (SEO) and answer engines (AEO/GEO) — where "answer engines" spans both conversational assistants and the coding agents developers build with — from the technical foundation that makes our content machine-readable to the content and structure that makes us the answer. This is a senior individual-contributor role. You'll set the discoverability strategy and execute it hands-on, partnering closely with Growth Product, Content, Web Engineering, and Developer Relations. You'll report to the Head of Growth and be a key driver of Vercel's product-led, self-serve growth engine.

What You Will Do:

About You:

Bonus If You:

Benefits:

The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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Frequently Asked Questions

What is the work-life balance like at Vercel?
Vercel has a work-life balance score of 3.4/5 based on employee reviews. This is below average, which may indicate a fast-paced, demanding work environment.
What is Vercel’s culture like?
Vercel is characterized by these culture values: ship-fast, eng-driven, product-impact, open-source. Based on employee reviews, the company has an overall rating of 3.9/5. Building the future of web infrastructure — Next.js, Turbopack, edge runtime
How many open roles does Vercel have?
Vercel currently has 74 open roles across departments including engineering, product, sales, and more. Roles are refreshed daily from their careers page.
Is this role remote-friendly?
This role is located in Hybrid - San Francisco, New York City, Austin. Check the job description above for specific location and remote work details.
Apply for this role at Vercel →