Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.
What you'll do
We're looking for a strategic, full-stack Field Marketing Manager to lead Stripe's marketing efforts across Northern and Southern Europe (encompassing Benelux, Nordics, CEE, Iberia, Italy, and adjacent markets). This is a senior individual contributor role for a builder who owns the end-to-end regional marketing strategy—from brand and thought leadership to pipeline generation and execution.
These markets are at various stages of maturity, with distinct audiences, competitive dynamics, and growth opportunities. You'll build a scalable marketing strategy that addresses the unique needs of each market while maintaining strategic coherence across the region. You are equally comfortable setting the vision as you are working hands-on to execute—operating with pace in a fast-moving environment, navigating multiple stakeholders, and driving outcomes across complex, matrixed teams.
You'll work hand-in-hand with GTM leadership to identify market opportunities, translate global priorities into locally resonant programmes, and partner across all marketing functions to ensure the right programmes, investments, and resources are in place to drive growth. Your mandate extends beyond demand generation—you'll define how Stripe builds brand, establishes thought leadership, and deploys an influence strategy that positions Stripe as the partner of choice across all segments and target audiences in your region.
Responsibilities
- Define and own the regional field marketing strategy across Northern and Southern Europe, building a scalable framework that addresses distinct market needs across enterprises, digital-native businesses, startups, and platform and SaaS segments.
- Develop the regional brand and influence strategy—positioning Stripe as a thought leader and partner of choice through content, executive visibility, industry presence, events, and locally tailored narratives.
- Build a clear investment plan and roadmap aligned to GTM leadership priorities and regional revenue targets, using data and competitive insights to inform market prioritisation.
- Partner across all marketing functions (demand gen, PMM, brand, comms, content, digital, executive marketing, partnerships) and work closely with GTM leadership to co-develop strategy and ensure the right programmes and investments are in place.
- Influence and align senior stakeholders across global and regional teams to secure buy-in, resources, and cross-functional support.
- Own the end-to-end execution of the field marketing plan—including regional events strategy, programme delivery, and hands-on activation—ensuring plans translate into measurable outcomes on the ground.
- Partner with Product Marketing and Comms to localise and amplify Stripe's story and content for diverse regional audiences.
- Own pipeline accountability and key business metrics across the sales funnel—including pipeline generation, deal acceleration, and customer acquisition—continually optimising programmes for efficiency, scale, and demonstrable ROI.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 10+ years of relevant B2B marketing experience in Enterprise Technology, with demonstrated experience owning a regional or multi-market marketing strategy
- Full-stack marketing expertise—proven ability to build and execute across brand, demand generation, content, events, ABM, thought leadership, and digital marketing
- Proven track record of defining and executing field marketing strategies that drive brand awareness, pipeline generation, and customer acquisition across diverse markets
- Experience building scalable frameworks and playbooks that address distinct market needs while maintaining strategic coherence
- Strong strategic mindset with the ability to build brand and influence strategies—not just demand and pipeline programmes
- Outstanding cross-functional leadership—experience working across multiple marketing functions, GTM teams, and senior stakeholders to align priorities and secure resources
- Strong partnership with Sales teams as a strategic partner—joint planning, co-developing account strategies, and driving shared outcomes
- Excellent communication skills—able to convey complex strategies simply, influence senior leaders, and present confidently to diverse audiences
- Strong problem-solving capabilities—comfortable using data to inform strategy, prioritise investments, and demonstrate ROI
- Ability to operate at pace in a fast-moving, ambiguous environment—managing multiple complex projects across a diverse geographic region with tight timelines
- Experience working across multiple European markets with an understanding of cultural, linguistic, and business nuances
Preferred qualifications
- A startup-builder mentality with a bias to action and comfort operating in environments where you're building from the ground up
- Experience in payments, financial technology, or adjacent industries—or marketing to FinTech companies
- Understanding of the payments, ecommerce, platform, and SaaS partner ecosystems
- Demonstrated success delivering marketing programmes with and through consulting and technology partners
- Multilingual capabilities or experience marketing in non-English European markets
- Experience defining thought leadership and influence strategies for B2B technology brands