Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.
What you’ll do
We’re seeking a product marketer to drive the end-to-end GTM strategy and execution for our Risk offerings, inclusive of Stripe Identity, Verified, and more. As a Product Marketing Manager, you will shape the product roadmap, own product-level messaging and positioning, create differentiated content for events and presentations, support product launches, and enable sales. Reporting to the Fraud and Risk PMM Lead, you’ll partner with product and sales teams to drive awareness and adoption in a rapidly evolving market.
Responsibilities
- Serve as an early strategic partner on new offerings — shaping product direction, defining target segments, and building the GTM foundation (positioning, packaging, pricing narrative) from zero to one.
- Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
- Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
- Create high-impact thought leadership content
- Work closely with product, sales, data science, pricing and cross-functional marketing teams to identify new opportunities to drive awareness, demand, and adoption of our products and build the right marketing strategies
Who you are
- Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills
- Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
- Keep things organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track. You are able to manage highly interdependent, complex projects and keep various work streams on track
- Be ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work
Minimum requirements
- 7+ years of product marketing experience
- Proven track record creating content for live and online events
- Strong verbal and written communication; able to translate technical features into customer-facing benefits
- Be able to leverage data to proactively identify opportunities and drive impactful results