Navan is at the forefront of redefining business travel and expense management. Our innovative platform streamlines processes, maximizes productivity, and empowers organizations to drive smarter spending decisions. As we continue our rapid growth, we’re looking for dynamic leaders who can amplify our voice in the market and fuel high-impact demand-generation initiatives.
As Field Marketing Manager for DACH, you’ll be the regional marketing lead based in Berlin - owning and delivering integrated field marketing programs that build brand presence and fuel a high-quality pipeline across the region. You’ll work cross-functionally with Sales, Global Campaigns, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across Europe.
What You’ll Do
- Execute a region-specific field marketing strategy and execution plan for the DACH market that aligns with regional sales targets and company growth objectives.
- Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences (including key local partnerships such as the VDR and Handelsblatt forums), co-branded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
- Partner with Sales leadership to identify target accounts/segments, design tailored field marketing strategies, and support pipeline acceleration.
- Collaborate closely with central marketing teams (Content, Digital, Creative, Product Marketing, Marketing Ops) to adapt global campaigns for the DACH market - including localized content, German-language messaging, and assets.
- Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR, and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
- Use data and analytics to track performance against KPIs (with a heavy focus on driving volume and conversion from Sales Qualified Opportunities to Verified Opportunities), derive actionable insights, and continuously optimize investment across channels.
- Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering premium, high-quality experiences and localized collateral.
- Champion creative, agile, high-impact marketing execution within a fast-paced environment, working closely with regional functions to maintain momentum.
What We're Looking for:
- You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is a plus.
- You bring 5+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context.
- You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
- You are fully fluent in both written and spoken German and English.
- You excel in fast-paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
- You thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact.
- You are analytical - comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.