AI app builder & vibe coding · Stockholm
TL;DR - Lovable is hiring a Senior Solutions Marketer to own how we tell our story across every audience — from solo builders to Fortune 500 teams. You'll shape positioning, run integrated campaigns, and help us identify where to aim next. It's a rare blend of strategist, storyteller, and operator, at one of Europe's fastest-growing companies.
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products — fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we're just getting started.
We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.
8+ years in solutions or product marketing. You've spent meaningful time in solutions marketing, product marketing, or integrated campaign roles at B2B SaaS or developer-focused companies — and you've done it across multiple audience segments at once.
Product marketer at your core. You read the docs, talk to engineers, use the product yourself. You need to deeply understand the technology and competitive landscape before you write a single word of copy.
Genuinely strong writer and storyteller. You craft narratives that are clear, compelling, and differentiated — whether it's a positioning doc, a launch post, or a campaign brief. You can write a sharp headline and a quarterly campaign plan.
Analytically sharp, systems thinker. You synthesize market data, customer insights, and sales signal to identify ICP fit and white space — and you default to building repeatable frameworks over one-off outputs.
0-to-1 operator. You build processes where none exist, navigate ambiguity, and move fast in a scaling environment. You're cross-functional glue between product, GTM, content, and leadership.
Preferred: Experience at a PLG company where self-serve and enterprise motions coexist; background marketing developer tools, no-code/low-code, or AI products; portfolio of positioning or narrative work you're proud of.
Own Lovable's solutions positioning and messaging framework across all key audiences — individual creators, startups, SMBs, and enterprise teams — keeping them coherent without losing segment-specific resonance.
Lead narrative development for how Lovable shows up in market: craft the stories, frameworks, and positioning that connect our platform's capabilities to the outcomes each audience actually cares about.
Design and execute integrated campaigns spanning content, digital, events, and sales enablement — with clear ownership of awareness, engagement, and pipeline metrics.
Partner with product and engineering to develop deep product fluency — understanding the roadmap, the technology, and the competitive landscape well enough to be a credible voice with both technical and non-technical audiences.
Identify and prioritize emerging verticals, personas, and use cases through market analysis and customer/sales signal — then build the GTM playbooks to go after them.
Build and maintain a library of use case narratives, customer proof points, and competitive positioning assets for the broader marketing and sales org to leverage.
Continuously experiment with AI tools and workflows to accelerate your own output — from research and competitive analysis to content production — and share what works with the team.
Projects you'll tackle first: Audit and rebuild Lovable's solutions messaging framework across segments; define or sharpen our ICP across the PLG and enterprise motions; develop the first set of vertical-specific campaign playbooks; build out a competitive positioning library for the sales team.
Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join.
We treat all candidates equally — if you're interested, please apply through our careers portal.
We encourage you to apply even if you do not meet every single qualification. Not all strong candidates will meet every requirement as listed. We value diverse perspectives and believe that a range of experiences and backgrounds strengthens our team and our work.