Brand Events Lead

TL;DR - Lovable is redefining how software and real businesses get built: faster, more creatively, and without limitations. Events and experiences are a critical component to how we plan to translate the genuine, enthusiastic love that exists for our product into a movement where anyone feels empowered to build.

As our first Brand Events Lead, you’ll build and lead Lovable’s owned event and experiences program from the ground up. This isn’t a field marketing role, it’s a brand-building, community-deepening, culture-making role. You’ll own the ongoing programs and the one-time moments that stop people in their tracks and make them Lovable believers. You’ll shape how Lovable shows up in the world: what it feels like to be in our orbit, what it means to be part of our community, and how we turn a product people love into a movement people join.

This is a high-creative, high-craft, highly cross-functional role. You bring equal parts vision and operational rigor—the kind of person who can storyboard an event concept in the morning and negotiate a venue contract in the afternoon. You understand that great brand events aren’t about logistics, they’re about leaving people changed.

WHAT YOU’LL OWN

Lovable’s Owned Event Program

• Lead the vision, strategy, and execution of Lovable’s full owned event portfolio ranging from large user conferences to brand-defining one-time moments

• Design the event calendar and portfolio architecture: which formats we use, when, for whom, and why with a clear point of view on how each event reinforces Lovable’s brand and deepens community

• Own the end-to-end event lifecycle: concept development, production planning, vendor sourcing and management, budget ownership, creative direction, and post-event analysis

• Help scale the programmatic approach to Lovable’s community-led events to globally scale offerings and inspire organic advocacy amongst our most dedicated users

Brand Experience & Creative Direction

• Identify and architect one-time brand moments, unexpected activations, cultural collaborations, or pop-up experiences that generate earned media, social amplification, and cultural relevance

• Set the creative vision for every Lovable event, the environmental design, attendee journey, production aesthetics, and sensory details that make our events feel like no one else’s

Workshops & Builder Experiences

• Design and scale Lovable’s workshop program: hands-on, education-forward experiences that turn curious people into confident builders and confident builders into advocates

• Partner with product and product marketing to ensure workshop content reflects the product roadmap and surfaces new capabilities in ways that drive real usage and retention

Cross-Functional Leadership

• Serve as the connective tissue between brand, product marketing, comms, growth, and design, aligning everyone on event strategy and ensuring each function contributes and gets value

• Partner with comms and PR to embed news moments, product launches, and customer stories into event experiences for maximum amplification

• Build scalable event infrastructure: playbooks, vendor rosters, production timelines, briefing templates, and measurement dashboards that make each subsequent event faster and better

WHAT WE’RE LOOKING FOR

Experience & Background

• 8+ years leading brand events, experiential marketing, or creative event programs — ideally within a developer tool, consumer technology, or high-growth SaaS company

• Demonstrated track record in flagship owned events with meaningful community and business impact

• Strong portfolio of culturally relevant experiential marketing, immersive brand activations, or non-traditional event formats

• Proven ability to manage large event budgets with financial rigor, strong vendor relationships, and disciplined ROI thinking

• Background building event programs from scratch in a startup environment—comfortable without a large team or established playbook

Creative & Strategic Craft

• A strong, distinct creative point of view—you can articulate what makes an event feel like a brand, not just a meeting

• Exceptional cultural instincts and taste—your events strike a chord and are memorable

• Comfort working at the intersection of brand, community, and product marketing — you understand how events serve all three simultaneously

• Experience commissioning or directing production partners, spatial designers, and creative vendors to bring ambitious concepts to life on budget

• Deep appreciation for founders, developers, and builders—people who build things, not just buy things—and an understanding of the aesthetics and experiences that resonate with them

Operational Excellence

• A calm, solutions-oriented operator under pressure—the kind of person who’s debugging the AV issue and greeting the keynote speaker with the same composure

• Strong project management discipline: you run tight timelines, clear stakeholder communications, and structured post-mortems

• Experience building event measurement frameworks that go beyond attendance—tracking community sentiment, product intent, and long-term brand value

• Highly cross-functional by nature: you’re energized by working with many teams and skilled at getting alignment without authority

Mindset

• You believe brand events are culture-making, not logistics-executing—and you hold that standard in every decision

• You think about the attendee’s full journey: how they heard about the event, what they felt when they arrived, and what they tell their friends afterward

• You are genuinely curious about AI, building, and the people who make things—and that curiosity comes through in the events you create

• You thrive in fast-moving, ambiguous environments and see constraints as creative fuel

BONUS POINTS

• Experience producing large scale user conferences

• Experience designing and running workshop or education-forward event formats for technical or semi-technical audiences

• Experience building a community-forward event program at a product-led growth company

• Experience producing hybrid or digital-first events with strong production quality and attendee experience

• Prior exposure to AI products, developer tooling, or the no-code/low-code ecosystem

About your application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.

We treat all candidates equally - if you’re interested, please apply through our careers portal.