Perplexity is looking for a Creator & Influencer Marketing Lead to build, own, and scale our entire creator and influencer marketing function. In this multifaceted, senior role you will define the strategy in line with our company priorities, then own the execution of massive campaigns spanning 100+ creators and multi-million-dollar budgets. You will be a storyteller with genuine taste who differentiates Perplexity's products through thoughtful, sophisticated content, paired with a performance marketing mindset that ties creator work directly to our most important business outcomes. This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify Perplexity's product launch velocity.
Responsibilities
Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
Own execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgets
Own creator contracting and negotiation for one-off campaigns and long term partnerships
Maximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels for each moment
Bring a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressions
Push creators' work from good to great, providing the direction and candid feedback that elevates every piece
Review creator "builds" made with Perplexity Computer to ensure they are sophisticated, original, and effectively showcase the product’s impressive capabilities
Turn creators into a genuine community and long-term advocates through creator dinners, events, and in-person moments
Build a creative engine that extends your capacity through contractors, agencies, and usage of Perplexity Computer
Work cross-functionally with Growth, Product, Business, and Comms, acting as the connective tissue between creator marketing and the broader company
Qualifications
Minimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground up
Operated successfully in high-flux, high-growth environments where priorities shift quickly with the industry
Well-rounded operator who combines strategic sense, storytelling taste, and high execution velocity
Autonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for one
Track record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what is
Strong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and original
Skilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthy
An existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTube
Hands-on experience building tools / solutions with AI
Experience working with consumer technology products