We’re looking for a data-driven, strategic, growth-oriented, and collaborative Sr. Manager, Startup & Ventures Marketing to expand MongoDB’s AI-native marketing strategy and strengthen our presence across the startup and VC ecosystem in the Bay Area.
This role will be responsible for developing a best-in-class funnel for the MongoDB for Startups program - spanning acquisition, nurture, conversion, and advocacy. You will develop and execute both digital and live programs that drive enrollment and activation, build direct relationships with founders across the Bay Area, and plan and execute founder-focused events that serve as high-impact funnel touchpoints. Working cross-functionally with Events, Growth Marketing, Marketing Operations, Customer Marketing, and more, you will bring integrated founder-focused programs to life at scale while remaining hands-on in execution.
We're looking to speak with candidates based in San Francisco Bay for a hybrid working model.
Position Expectations
- Own and develop the program funnel for MongoDB for Startups: Develop and execute strategies that drive startup acquisition into the program, build effective nurture journeys that increase engagement, and cultivate champion-building programs that turn active participants into long-term MongoDB founder advocates
- Drive startup acquisition through cross-channel campaigns: Design and execute multi-channel demand generation programs to identify and convert high-potential startups in the Bay Area into the MongoDB for Startups program
- Execute founder-focused events that accelerate relationships with the Bay Area ecosystem Develop and maintain direct relationships with founders across the Bay Area, and plan and execute a regional event strategy featuring high-impact founder programming including VC-partnered events, demo days, hackathons, and founder dinners
- Partner with startups to develop content: Work with internal teams and startup customers to surface and develop compelling stories showcasing startups building on MongoDB
- Lead cross-functional collaboration across internal teams: Work closely with Events, Growth Marketing, Marketing Operations, Customer Marketing, and other internal partners to build integrated programs that reach and engage founders at each stage of the funnel
- Measure full-funnel impact and continuously optimize: Define and track success metrics across acquisition, nurture, and champion stages, including program applications, engagement rates, and advocacy outcomes, and use data to continuously refine strategy and programming
The right candidate for this role will be:
- Have 6+ years of experience in marketing, demand generation, community, or events roles focused on startups, developers, or technical founders
- Have experience leading projects or programs and collaborating across teams, with the ability to drive initiatives from strategy through execution
- Have experience developing and executing cross-channel marketing campaigns, including familiarity with demand generation strategies and tactics such as paid programs, email nurture, and lifecycle marketing
- Have experience working in or closely with startups or venture capital firms, with a solid understanding of how early-stage companies operate and grow
- Have experience publishing external-facing content, such as blog posts, newsletters, or thought leadership pieces aimed at startup and founder audiences
- Be highly organized and execution-oriented, able to manage multiple initiatives and stakeholders while delivering high-quality programs
- Be data-driven, able to track key engagement metrics and communicate the impact of regional initiatives
About MongoDB
MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.
With offices worldwide and over 67,000 customers, including 75% of the Fortune 100 and AI-native startups, relying on MongoDB for their most important applications, we’re powering the next era of software.
Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!
MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
REQ ID: 2273464506