AI app builder & vibe coding · Stockholm
TL;DR - Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases — building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe.
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products — fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we're just getting started.
We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.
As Solutions Marketing Lead at Lovable, you'll own the strategy for how we show up and win across a wide range of markets, audiences, and use cases — many of which we're still in the process of defining. The scope is intentionally broad. You'll move between buyer segments, personas, and GTM challenges fluidly, building the playbooks and positioning that turn early traction into repeatable motion.
You'll spend your time across the full arc of go-to-market work: identifying where the opportunity is, developing the hypotheses, designing the experiments, and synthesizing what you learn into clear recommendations. One week might look like building a messaging framework for a new audience from scratch; another might be running a campaign to pressure-test a channel theory, then presenting your findings to marketing and product leadership.
You'll own company-wide initiatives that require coordinating across product, GTM, content, and community — and you'll need to do that with credibility and momentum, not just coordination. The expectation is that you come in with a strong point of view, earn trust quickly, and drive outcomes across the organization without needing a large team behind you.
Have 8+ years of marketing experience with significant time in solutions marketing, product marketing, or GTM strategy roles at B2B SaaS or developer-focused companies.
Have directly owned large, cross-functional company initiatives — the kind where you're the person driving alignment across multiple teams and accountable for the outcome.
Thrive in ambiguity and operate with a 0-to-1 mindset — you can build structure where none exists, set direction under uncertainty, and move quickly without waiting for a complete picture.
Consider the full business context when making decisions — you make tradeoffs deliberately and hold yourself accountable to outcomes, not just outputs.
Are a strong experimenter — you know how to design a GTM test, read the signal quickly, and turn findings into confident recommendations rather than endless analysis.
Are an adaptable generalist with real depth: you can flex across messaging and positioning, campaign design, PLG, sales enablement, and analytics without losing quality.
Have experience going deep across multiple audiences and use cases simultaneously — adapting tone, channel, and message for very different buyers while maintaining a coherent brand narrative.
Are analytically sharp — you can synthesize market data, customer insights, and sales signal to identify opportunities and turn those findings into actionable plans.
Excel at cross-functional collaboration — you're comfortable being the connective tissue across product, GTM, content, and leadership, and you know how to build trust and move work forward without direct authority.
Think in systems — you default to building repeatable processes and scalable frameworks rather than one-off outputs, and you actively experiment with AI tooling to make yourself and your team faster.
Are a genuinely strong writer who can craft narratives that are clear, compelling, and differentiated — whether it's a positioning doc, a launch blog post, or an exec-facing strategy brief.
Are passionate about AI, the future of software creation, and the idea that building should be accessible to everyone.
Preferred: Have experience at a high-growth, product-led growth (PLG) company where self-serve and enterprise motions coexist.
Have marketed developer tools, no-code/low-code platforms, or AI products — and understand the nuances of speaking to both technical and non-technical audiences.
Show a track record of building marketing programs from scratch: first messaging frameworks, first campaign playbooks, first channel experiments.
Have led or significantly influenced a company-wide go-to-market motion — not just contributed to it.
Have experience with event marketing, executive thought leadership programs, and analyst relations.
Have worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market.
Demonstrate a portfolio of narrative, positioning, or strategy work they're proud of — launch materials, GTM plans, messaging documents, or competitive frameworks.
Own the GTM strategy for new and evolving market opportunities at Lovable — identifying where we have potential to win, building the hypotheses, and designing the go-to-market experiments to validate them.
Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously — developing positioning, messaging, and campaign infrastructure from scratch, then iterating based on what works.
Own the end-to-end GTM motion for the segments you lead: set the strategy, align the stakeholders, run the execution, and hold yourself accountable to outcomes.
Lead major cross-functional initiatives that span marketing, product, GTM, content, and community — driving alignment, managing dependencies, and shipping with urgency.
Design and run structured experiments to test GTM hypotheses — channels, messages, audiences, offers — and synthesize learnings quickly into actionable recommendations for leadership.
Develop Lovable's solutions positioning and messaging across a wide range of audiences: individual creators, freelancers, startups, agencies, and growing teams across multiple verticals.
Partner with product and engineering to develop deep product fluency — understanding the roadmap, the technology, and the competitive landscape well enough to be a credible voice with both technical and non-technical audiences.
Build segment-specific GTM playbooks — including messaging frameworks, campaign strategies, PLG motions, and sales enablement — that can be scaled across the organization.
Identify and prioritize emerging verticals, personas, and use cases through market analysis, customer and sales signal synthesis, and competitive intelligence.
Report on GTM performance across segments, using data to iterate rapidly and inform where to double down or pivot.
Continuously experiment with AI tools and workflows to accelerate research, production, and execution — and share what works with the broader team.
Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join.
We treat all candidates equally — if you're interested, please apply through our careers portal.
We encourage you to apply even if you do not meet every single qualification. Not all strong candidates will meet every requirement as listed. We value diverse perspectives and believe that a range of experiences and backgrounds strengthens our team and our work.