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Senior Software Engineer, Ads

Instacart Canada - Remote (ON, AB, BC, or NS Only) Full-time Software Engineering Posted May 21, 2026
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What it’s like to work at Instacart

Grocery Tech & Retail Enablement · San Francisco

3.6
Employee Rating
3.6
Work-Life Balance
122
Open Roles
product-impactlearningdiverseequity

What employees love

  • Top-of-market engineering comp ($220K–$540K TC) verified on Levels.fyi
  • Flex First remote-friendly policy with genuine flexibility across US and Canada

What could be better

  • Overall employee sentiment is below average — management and advancement scores are particularly low
  • Despite high absolute pay, employees report low pay satisfaction — equity expectations are mixed
View full Instacart culture profile →

About the Role

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Are you ready to take your development skills to the next level? We’re looking for a Senior Software Engineer to join our Ads team. You’ll play a critical role in the evolution of our Ads suite and help build world-class reporting solutions across various platforms, ensuring that advertisers and retailers receive timely, accurate, and actionable data insights. By working closely with Product Designers, Product Managers, Data Scientists, Machine Learning Engineers, and other cross-functional partners, you’ll contribute to the advancement of our Ads suite and guarantee a seamless flow of data to our users.

The Instacart Ads team is at the forefront of refining our Ads products and supporting infrastructure, so your work will directly enhance our capability to process petabyte-scale data and deliver reports essential for billing, strategic decision-making, and partner management.

Our products are used by millions of people every year. To meet–and exceed–expectations we are rapidly improving and modernizing our ads platform, helping raise the quality bar for our products across the entire organization. Sound exciting? Keep reading.

The Ads team is a diverse group of spirited and highly-dedicated engineers focused on crafting and delivering comprehensive reporting solutions to our advertisers and retailers.

Our team thrives on dynamic challenges, and we take pride in developing and maintaining scalable and fault-tolerant metrics delivery systems. We've embraced a culture of open and candid collaboration where everyone's views matter, allowing us to continuously innovate and make substantial impact to the digital advertising industry through our work.

Our tech stack includes but is not limited to Rails, Go, DBT, Airflow, Scala, Apache Spark, Databricks, Delta Lake, Snowflake, Python and Terraform. We believe in constantly learning, growing and adopting the most efficient practices that enable us to deliver quality data services to our stakeholders. If you're a detective at heart, love solving complex problems, and are passionate about the intersection of data and technology, you'll fit right in!

Overview of the Ads teams that are currently hiring:

About the Job

We believe that high-quality data is essential for any business organization, as such we are looking for a strong software engineer excited to raise our efficiency, quality and scalability bar. You will be able to have extensive ownership and the ability to help set best practices and contribute to product and infrastructure features.

As a craft leader, you'll be responsible for contributing to the vision, strategy and development of our multi-platform reporting system that is efficient, scalable, and meets diverse user needs. You will advocate for data quality, correctness, scalability and latency standards to ensure consistency in how we enable data-driven decisions and features across the organization.

You will also be proactive in spearheading new initiatives, coding and documenting components, writing and reviewing system design documents and partnering with other teams and functions to gather and understand our customer's requirements. You will think and plan strategically for short and long term initiatives to continue shaping our platform and products.

About You

Minimum Qualifications

Preferred Qualifications

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN
$168,000$177,500 CAD

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Frequently Asked Questions

What is the work-life balance like at Instacart?
Instacart has a work-life balance score of 3.6/5 based on employee reviews. This is about average for the AI/tech industry.
What is Instacart’s culture like?
Instacart is characterized by these culture values: product-impact, learning, diverse, equity. Based on employee reviews, the company has an overall rating of 3.6/5. Top-of-market engineering comp ($220K–$540K TC) verified on Levels.fyi
How many open roles does Instacart have?
Instacart currently has 122 open roles across departments including engineering, product, sales, and more. Roles are refreshed daily from their careers page.
Is this role remote-friendly?
This role is located in Canada - Remote (ON, AB, BC, or NS Only). Check the job description above for specific location and remote work details.
Apply for this role at Instacart →