We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Why this role is on the menu
Instacart is the leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners. The grocery delivery category is competitive and growing rapidly, and this role is responsible for building Instacart’s brand and business in Canada.
We're looking for a Senior Marketing Manager II to own consumer marketing for Canada. You will be responsible for developing the marketing strategy and owning execution across integrated campaigns, local content, and partnerships, working closely with brand, media, creative, CRM, and agency partners to drive measurable outcomes. This is a high-ownership, high-visibility role at the intersection of growth, brand and performance marketing on a lean, fast-moving team.
The ideal candidate brings sound judgment, a genuine feel for what resonates with Canadian consumers, the ability to develop strategy and build cross-functional buy-in, and the discipline to deliver quality work across multiple concurrent programs.
This role reports to the Director, Consumer Growth & Partnerships Marketing.
What you'll cook up in your first year
- Develop & gain executive alignment of the Canada marketing strategy.
- Execute the marketing strategy as the single DRI in partnership with cross-functional teams and agencies.
- Own Canada brand partnerships and agency relationships including supporting existing relationships and recommending new opportunities.
- Inform Instacart’s Canadian brand and business growth with deep consumer, category, and competitive insights.
- Own the Canadian influencer program that produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners.
- Ensure that campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content.
- Own Canada monthly marketing budget tracking ensuring it is managed on time and with precision.
The secret ingredients we're looking for
Must-have pantry staples (Minimum Qualifications)
- 10+ years of progressive experience in brand marketing and integrated campaign marketing with a strong focus on strategy and execution, preferably within a US-based consumer tech company navigating Canada as a distinct market.
- A proven ability to develop marketing strategy, translating business goals into compelling brand narratives and breakthrough campaigns.
- Deep fluency in brand and campaign marketing mechanics: you understand how to write a strategic & creative brief; partner with channel leads and agency partners; and execute & measure.
- You are willing to roll up your sleeves and play both high & low--- moving fluidly between executive strategy and hands-on execution.
- Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.
- Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec.
- A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals.
- Bachelor’s Degree or equivalent practical experience.
Optional garnishes (Preferred Qualifications)
- Familiar with Québécois culture and bilingual English/French
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