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SMB New Business Account Executive

GitLab Remote, Canada; Remote, United States Full-time Global Digital - AMER Posted Oct 21, 2026
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Culture signals in this specific role

Inferred from the employer’s wording in this job description. These role-level signals are separate from the company-wide employee-review scores below.

OwnershipThe description emphasizes ownership or end-to-end responsibility.
Cross-functionalThe role explicitly involves collaboration across teams or functions.
Deep technical workThe role highlights substantial technical, research, or systems work.
Customer-facingThe role includes direct customer or client interaction.
Remote or flexibleThe listing mentions remote, distributed, flexible, or hybrid work.

What it’s like to work at GitLab

DevSecOps Platform · All-Remote

3.9
Employee Rating
3.9
Work-Life Balance
239
Open Roles
remoteasynctransparentopen-source

What employees love

  • Best-in-class all-remote culture — truly async-first with genuine flexibility
  • Radically transparent company with a public handbook and open processes

What could be better

  • Revenue organization has seen quota chaos and low morale
  • Some leadership instability at the C-suite level
View full GitLab culture profile →

About the Role

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

This role is 100% remote and will be based in the US and Canada.

As a Small and Medium Business (SMB) Account Executive (New Business), you'll focus exclusively on acquiring new GitLab customers. You'll own a territory of free GitLab users, trial users, engaged leads, and cold prospects, combining inbound and outbound sales to build relationships and business cases from scratch. You'll lead consultative sales conversations that connect customer challenges to GitLab's value and help shape the playbook for winning new customers.

GitLab develops the most comprehensive artificial intelligence-powered platform for software development, security, and operations (DevSecOps). Our mission is to enable everyone to contribute to and co-create the software that powers our world.

What you’ll do

What you’ll bring

About the team

We work with Sales Development, Solution Architecture, Digital Marketing, and our partner ecosystem to develop prospect accounts and win new business. You'll collaborate across these groups and share customer insights with Product Development, Sales, and Marketing to improve how we reach and support prospective customers.

How GitLab will support you

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range
$61,920—$83,119 USD

How GitLab Supports Full-Time Employees

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.


Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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Frequently Asked Questions

What is the work-life balance like at GitLab?
GitLab has a work-life balance score of 3.9/5 based on employee reviews. This is about average for the AI/tech industry.
What is GitLab’s culture like?
GitLab is characterized by these culture values: remote, async, transparent, open-source. Based on employee reviews, the company has an overall rating of 3.9/5. Best-in-class all-remote culture — truly async-first with genuine flexibility
How many open roles does GitLab have?
GitLab currently has 239 open roles across departments including engineering, product, sales, and more. Roles are refreshed daily from their careers page.
Is this role remote-friendly?
This role is located in Remote, Canada; Remote, United States. GitLab is a remote-friendly company, with many roles available for remote work.
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