Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join
The Guest Engagement AA sits within Marketing Analytics and serves as the analytical backbone for Airbnb's lifecycle marketing programs — the email, push, and in-app communications that reach hundreds of millions of guests across their entire journey. You'll partner closely with Guest Engagement Marketing, MarTech Data Science, and Strategic Finance to drive measurable booking impact through experimentation and insights.
The Difference You Will Make
You will be the clear analytics owner of Airbnb's guest lifecycle marketing domain — covering abandon journeys, demand generation, onboarding, upsell, and more. This role is expected to drive significant incremental bookings in 2026 by setting the analytics strategy, designing rigorous experiments, and surfacing proactive insights across 30+ active programs.
A Typical Day
- Own the analytics roadmap for Guest Engagement — define what to measure, what to test, and where the biggest opportunities lie across the full guest lifecycle. Specific projects and prioritization decisions should exist because of your recommendations.
- Design and analyze experiments at scale across abandon journeys, demand gen ML model rollouts, and placement-level A/B tests. Develop measurement frameworks (holdouts, proxy metrics, annualized impact models) to accurately attribute cumulative program impact.
- Surface proactive insights that go beyond reporting — user segmentation, funnel analysis, fatigue signals, channel optimization — and translate them into strategic recommendations for Director-level marketing leaders.
- Build scalable, self-serve reporting (dashboards, OKR tracking, experiment trackers) that empowers partners and frees AA capacity for higher-leverage work.
- Collaborate cross-functionally with MarTech DS on ML model feedback loops and attribution, with SF&A on goal methodology, and with India-based analytics resources on operational reporting.
Your Expertise
- 9+ years in analytics or data science, with depth in marketing and/or growth analytics.
- Analysis that drives action: Your insights directly shape what teams build, test, and invest in — you influence roadmaps and prioritization at the Director level.
- Strong experimentation skills: Experience designing and interpreting A/B tests and measurement frameworks for multi-channel marketing programs.
- Excellent communicator: Able to distill complex findings into clear, compelling recommendations for senior stakeholders. Comfortable pushing back when the data
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.