Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
The Senior Marketing Lead, UKI, Northern Europe & MEA will report to the Regional Marketing Director, EMEA. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Regional Marketing Director, EMEA regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.
The Difference You will Make:
With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, comms & policy, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.
With a breadth of new & exciting partnerships launching the UK this year, this person will become part of a fast paced XFN team who will deliver at scale for projects, some examples - Hay-on-Wye Festival, Rio Ferdinand for the World Cup, the launch of the Women’s Super League partnership and existing partnerships with key SVODs.. Alongside these, this person will work directly with the Brand Strategy Lead and Regional Marketing Director, EMEA on building out a new brand positioning and story for Airbnb in their region.
A Typical Day:
- Develop 3-year growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
- Partner with the Airbnb internal creative and third party agencies, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
- In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities.
- Be the relentless advocate for authentic local work to ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
- End to end execution and monitoring across all global and local marketing campaign activity & scaling strategy.
Your Expertise:
- 12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
- Experience working across UKI, Northern Europe & MEA and ideally the EMEA Region, with deep insights and understanding of the UK consumer
- Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
- An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
- Solid business acumen to understand key business and consumer levers that unlock growth
- Experience managing agencies and large, multinational teams internally
- Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
- Willingness to regularly travel internationally
- Record of success in leading teams, measurement of ROI, and accountability for results
- Resilence & ability to thrive in a fast-paced startup environment
- Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
- The ability to work at both strategic and tactical levels
- Appreciation for design and a passion for Airbnb
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.