Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more.
The Difference You Will Make:
We're looking for a Senior Influencer Manager, Airbnb Social to join our communications team to help elevate Airbnb’s cultural relevance by integrating influencer content into our owned social media content strategy. In this role, you'll be responsible for building visibility and advancing awareness for Airbnb by leading and developing strategic influencer content that showcases the unique benefits of our platform and its integration with cultural and right time moments. This role will be pivotal in crafting and executing best-in-class influencer content, and building digital stories across a spectrum of platforms including TikTok, Instagram, and eventually YouTube that inspire discovery, drive brand preference, elevate consideration, and foster advocacy for the brand.
The ideal candidate is curious, engaged, chronically online, positive, detail and solutions-oriented. The world and thus our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift
A Typical Day:
- Partner closely with the broader influencer team to bridge Airbnb's established influencer programs and our owned social strategy, upholding the same high standards for creator selection and content quality across all channels
- Build and maintain relationships with creators and influencers who genuinely reflect Airbnb's brand values, negotiating partnership terms that support a steady flow of high-quality content for our social channels
- Curate the right creators and content for our owned social channels, staying ahead of platform trends and shifts in the social media landscape
- Bring genuine cultural curiosity to the role, drawing on the broader creative landscape — spanning design, art, fashion, music, and beyond — to keep Airbnb's social presence feeling fresh and culturally relevant
- Collaborate cross-functionally with strategic, creative, production, and operational partners to align on campaign goals, brief creative work, and ensure smooth end-to-end execution of influencer content.
- Plan and execute influencer activations, managing end-to-end logistics including itinerary development, on-site coordination, content capture, and post-trip reporting
- Coordinate with external agencies on campaign execution, influencer contracting, and communications to foster authentic storytelling
- Monitor, track, and analyze influencer campaigns using tools such as CreatorIQ and Sprinklr, translating data into actionable insights
Your Expertise:
- 7-9 years experience in influencer work
- Bachelor’s Degree
- Knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube
- Proven track record of working with organic social, and deep knowledge of social content formats, specs, and best practices.
- Proven body of work and direct 1:1 experience working with influencers, including passion-based and/or tech/ product for large-scale and bespoke brand collaborations, events, and activations
- Strong influencer relationships
- Excellent writing and verbal communication skills
- Experience working with and managing multiple stakeholders, particularly marketing, production, BA, legal, and customer support.
- Excellent attention to detail
- A passion for pop culture, social media, and trends
- Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
Your Location:
Due to the nature of this position, the successful applicant will need to be based in San Francisco, California to be able to conduct their work. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.