This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
About the role:
Adyen is looking for a marketing leader with a strong track record in B2B marketing to lead Revenue Marketing in Spain & Portugal. This role reports to the Head of Marketing France, Spain and Portugal and manages a team of two marketing professionals across events and digital marketing.
As Team Lead Revenue Marketing Spain & Portugal, you will be responsible for driving Adyen’s regional revenue marketing strategy to support commercial growth and pipeline generation in the Spanish & Portuguese markets. You will work closely with marketing leadership and the local commercial teams to develop impactful programs that attract, engage, and convert high-value prospects.
The ideal candidate combines a strong commercial mindset with the ability to lead cross-functional initiatives in a fast-paced, international environment. You are comfortable balancing strategic thinking with hands-on execution, and you thrive in building high-performing teams while scaling best practices across multiple markets. Proven experience managing and delivering projects directly, alongside coaching and developing a talented team, is essential for success in this role.
What you’ll do:
- Lead the Revenue Marketing function in Spain & Portugal, driving data-centric strategies to optimize pipeline growth and marketing ROI.
- Manage and coach a team of 2 marketing professionals (covering events and digital channels), while running the Demand Generation strategy and campaigns coordination.
- Collaborate closely with the ES & PT commercial leadership to align marketing programs and campaigns with revenue priorities and pipeline targets.
- Build strong collaboration GTM teams (BDR, Sales, AMs and partnership to support strategic accounts and high-value opportunities).
- Plan, execute and optimize integrated marketing programs across channels (events, digital campaigns, partnerships, direct mailers...) to generate, accelerate and capture demand.
- Drive marketing performance through clear KPIs, ensuring strong ROI and measurable pipeline contribution.
- Partner with the Head of Marketing France, Spain and Portugal to translate global & regional strategy into impactful local execution.
- Ensure alignment with global marketing best practices while adapting strategies to the specific dynamics of the ES & PT market. Work closely with regional and global marketing teams to share insights, surface challenges, and scale successful initiatives.
Your background:
- 5+ years of experience in B2B marketing, ideally within technology, fintech or payments.
- Strong experience across demand generation and demand capture, events, and digital marketing programs.
- Proven ability to translate commercial priorities into impactful marketing initiatives that drive pipeline and revenue.
- Excellent communication and stakeholder management skills, with experience collaborating closely with commercial teams, especially BDRs and Sales.
- Combining creative thinking with strong prioritization skills to identify and execute high-impact tactics is a core requirement
- Experience leading and developing marketing teams, fostering a collaborative and high-performance culture, while executing own projects
- Strong analytical mindset with a focus on performance measurement, ROI and continuous optimization.
- Fluent spoken and written Spanish and English, Portuguese is a plus.
- Ability to travel domestically and internationally when needed.
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
This role is based out of the Madrid office. We have a hybrid workplace (3 days per week at the office) and value in-person collaboration; we do not offer remote-only roles.