This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Senior Product Marketing Manager, Platforms & Embedded Finance
Adyen is the financial technology platform of choice for leading global SaaS businesses like Toast, Lightspeed, Fresha, and Zenoti. Embedded financial services—allowing platforms to offer capital, business accounts, and card issuing directly to their users—is one of our fastest-growing business pillars.
As the Senior Product Marketing Manager for Platforms and Financial Services, you won’t just be marketing a product; you will be shaping the industry narrative for the future of B2B SaaS monetization. You will act as the strategic bridge between Product, Sales, and Marketing, translating complex financial infrastructure into compelling, high-growth GTM strategies that win market share.
What You’ll Do:
- Strategic GTM Ownership: Drive the global end-to-end go-to-market strategy for our embedded financial services offerings (Capital, Accounts, Issuing), defining how we position, price, and launch products to the world’s largest SaaS platforms.
- Product Influence & Market Intelligence: Act as the strategic voice of the platform customer. Conduct deep market research and competitive analysis to influence the product roadmap and identify untapped vertical growth opportunities.
- Narrative & Positioning: Craft world-class, differentiated product messaging that simplifies complex financial architectures into high-impact value propositions for C-level executives.
- Commercial Enablement: Partner with cross-functional global teams to equip sales and account management with sophisticated, localized GTM playbooks, value-selling frameworks, and co-marketing strategies.
- Scalable Demand Generation Strategy: Collaborate with regional marketing teams to design impactful campaigns and content strategies (whitepapers, videos, case studies) that effectively capture and convert top-funnel demand.
Who You Are:
- Experience: 6+ years of experience in B2B product marketing, partner marketing, or strategic growth, with a proven track record in fintech, payments, or complex B2B SaaS environments.
- Strategic Thinker, practical Doer: You can sit with leaders to debate strategy, but you aren't afraid to roll up your sleeves and write a messaging framework, run a go-to-market or create your own content
- Complex Problem Solver: You have a knack for taking highly technical, regulated financial concepts and turning them into simple, elegant, and commercially driven narratives.
- Cross-Functional Influencer: Proven ability to navigate a matrixed global organization and build strong alignment across Product, Sales, and Creative teams.
- Data-Driven Mindset: You look at qualitative customer insights and quantitative market data to back up your GTM decisions and measure launch success.
The annual base salary range for this role is $145,000 - $195,000; to learn more about our compensation philosophy, please click here.
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
All your information will be kept confidential according to EEO guidelines.
This is a hybrid role based out of our New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.