Contentful vs Helsing

Contentful vs Helsing: Culture Compared

Contentful (3.4 Glassdoor) vs Helsing (4.0 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Contentful

Contentful

Large (~1,000)
Helsing

Helsing

Mid (~660)
Contentful
Best for: Backend and full-stack engineers who want to work on developer-facing content infrastructure with remote flexibility and an established product used by major brands
Helsing
Best for: AI/ML engineers motivated by national security and defense who want to apply frontier AI to high-stakes real-world problems in a mission-driven team
ContentfulHelsing
3.4
4.0
Overall
3.8
3.6
Work-Life Balance
3.5
4.1
Culture & Values
3.4
4.0
Comp & Benefits
3.2
3.8
Senior Mgmt
3.2
3.8
Career Opps
πŸ‘ 68% Recommend πŸ‘€ 71% CEO Approval (Jaspar Carmichael-Jack)
πŸ‘ 80% Recommend πŸ‘€ 84% CEO Approval (Gundbert Scherf)
Contentful only
🌐 Remote-Friendly
Helsing only
πŸš€ Ship Fast & IterateπŸ’Ž Strong Comp & Equity
Shared
βš™οΈ Engineering-Driven🌱 Learning & Growth🎯 Direct Product Impact

Contentful

  • βœ“Flexible remote/hybrid setup with strong distributed team culture
  • βœ“Talented and humble engineering team with approachable, responsive leadership
  • βœ—Stagnating product development with competition overtaking in key areas
  • βœ—Internal promotions are difficult with pay disparities between long-tenured and new hires

Helsing

  • βœ“Highest talent density of any tech company β€” world-class AI and engineering leadership
  • βœ“Extremely important mission with rewarding impact and competitive salary
  • βœ—Ridiculous expectations of work hours β€” high salaries do not mean constant overtime
  • βœ—Some management not experienced enough to lead; lacking in performance feedback
Contentful
Pioneer in headless CMS with genuine remote flexibility, but Glassdoor is below average (3.4, 68% recommend) β€” reviews mention leadership instability and limited career progression.
Helsing
Strong engineering culture with a clear mission β€” but that mission (AI for defense) is not for everyone. Research the ethics carefully before applying; those aligned will find unusually meaningful work.

Contentful β€” 114 jobs

πŸ’» Engineering
56
πŸ“‹ Product
17
πŸ’Ό Sales / GTM
13
πŸ“Š Data
6
πŸ“£ Marketing
4
🧠 ML / AI
2
βš–οΈ Legal
1
🎧 Support
1

Helsing β€” 103 jobs

πŸ’» Engineering
51
🧠 ML / AI
8
βš™οΈ Operations
4
πŸ“‹ Product
4
πŸ’° Finance
3
🎨 Design
2
πŸ“£ Marketing
2
πŸ‘€ HR / People
1
πŸ’Ό Sales / GTM
1
🎧 Support
1

Contentful scores 3.4/5.0 on Glassdoor with a 3.8 work-life balance rating. Helsing scores 4.0/5.0 overall with a 3.6 WLB. That’s a 0.6-point gap on overall satisfaction.

Both companies share these culture values: Engineering-Driven, Learning & Growth, Direct Product Impact. Contentful also emphasizes Remote-Friendly. Helsing also emphasizes Ship Fast & Iterate, Strong Comp & Equity.

On the hiring front, Contentful has 114 open roles and Helsing has 103 open roles.