Contentful vs Granola

Contentful vs Granola: Culture Compared

Contentful (3.4 Glassdoor) vs Granola (4.8 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Contentful

Contentful

Large (~1,000)
Granola

Granola

Small (~50)
Contentful
Best for: Backend and full-stack engineers who want to work on developer-facing content infrastructure with remote flexibility and an established product used by major brands
Granola
Best for: Craft-focused generalists who love native macOS development and want to build a consumer-quality AI product people genuinely love
ContentfulGranola
3.4
4.8
Overall
3.8
4.5
Work-Life Balance
3.5
5.0
Culture & Values
3.4
4.5
Comp & Benefits
3.2
5.0
Senior Mgmt
3.2
4.7
Career Opps
πŸ‘ 68% Recommend πŸ‘€ 71% CEO Approval (Jaspar Carmichael-Jack)
πŸ‘ 100% Recommend πŸ‘€ 100% CEO Approval (Sam Stephenson)
Contentful only
🌐 Remote-Friendly🌱 Learning & Growth
Granola only
πŸš€ Ship Fast & IterateπŸ’Ž Strong Comp & Equity🧩 Wears Many Hats
Shared
βš™οΈ Engineering-Driven🎯 Direct Product Impact

Contentful

  • βœ“Flexible remote/hybrid setup with strong distributed team culture
  • βœ“Talented and humble engineering team with approachable, responsive leadership
  • βœ—Stagnating product development with competition overtaking in key areas
  • βœ—Internal promotions are difficult with pay disparities between long-tenured and new hires

Granola

  • βœ“Users absolutely love the product β€” everyone at Granola genuinely cares about quality
  • βœ“Plenty of opportunities to work on things that make a real difference on a small team
  • βœ—5 days in office by default (with flexibility for life circumstances)
  • βœ—Small team, so things can be busy β€” you'll wear many hats
Contentful
Pioneer in headless CMS with genuine remote flexibility, but Glassdoor is below average (3.4, 68% recommend) β€” reviews mention leadership instability and limited career progression.
Granola
Choose Granola if you want to work on one of the most loved AI products with a small, London-based, in-office team obsessed with craft β€” but note the 5-days-in-office policy is explicit and non-negotiable.

Contentful β€” 111 jobs

πŸ’» Engineering
56
πŸ“‹ Product
17
πŸ’Ό Sales / GTM
15
πŸ“Š Data
6
πŸ“£ Marketing
2
🧠 ML / AI
2
🎨 Design
1
βš–οΈ Legal
1
🎧 Support
1

Granola β€” 16 jobs

πŸ’Ό Sales / GTM
6
πŸ’» Engineering
4
πŸ“£ Marketing
2
🎨 Design
1
πŸ‘€ HR / People
1
βš–οΈ Legal
1
βš™οΈ Operations
1

Contentful scores 3.4/5.0 on Glassdoor with a 3.8 work-life balance rating. Granola scores 4.8/5.0 overall with a 4.5 WLB. That’s a 1.4-point gap on overall satisfaction.

Both companies share these culture values: Engineering-Driven, Direct Product Impact. Contentful also emphasizes Remote-Friendly, Learning & Growth. Granola also emphasizes Ship Fast & Iterate, Strong Comp & Equity, Wears Many Hats.

On the hiring front, Contentful has 111 open roles and Granola has 16 open roles.