Airtable vs Contentful

Airtable vs Contentful: Culture Compared

Airtable (4.1 Glassdoor) vs Contentful (3.4 Glassdoor) — side-by-side on culture values, work-life balance, compensation, and open roles.

Airtable

Airtable

Mid (~900)
Contentful

Contentful

Large (~1,000)
Airtable
Best for: Engineers who want strong technical culture and real product impact at a leading no-code platform
Contentful
Best for: Backend and full-stack engineers who want to work on developer-facing content infrastructure with remote flexibility and an established product used by major brands
AirtableContentful
4.1
3.4
Overall
4.0
3.8
Work-Life Balance
3.9
3.5
Culture & Values
4.0
3.4
Comp & Benefits
3.5
3.2
Senior Mgmt
3.8
3.2
Career Opps
πŸ‘ 74% Recommend πŸ‘€ 67% CEO Approval (Howie Liu)
πŸ‘ 68% Recommend πŸ‘€ 71% CEO Approval (Jaspar Carmichael-Jack)
Airtable only
🌈 Diverse & Inclusive
Contentful only
🌐 Remote-Friendly
Shared
🎯 Direct Product Impactβš™οΈ Engineering-Driven🌱 Learning & Growth

Airtable

  • βœ“91% of engineers recommend β€” dedicated culture ambassadors plan events and build community
  • βœ“Strong work-life balance (4.0/5) with good benefits and hybrid flexibility
  • βœ—Post-layoff culture has been impacted β€” some report declining morale since 2023 restructuring
  • βœ—Communication from leadership could improve β€” management quality varies by team

Contentful

  • βœ“Flexible remote/hybrid setup with strong distributed team culture
  • βœ“Talented and humble engineering team with approachable, responsive leadership
  • βœ—Stagnating product development with competition overtaking in key areas
  • βœ—Internal promotions are difficult with pay disparities between long-tenured and new hires
Airtable
Choose Airtable if you want strong engineering culture, real product impact at scale, and good WLB β€” but expect some post-restructuring growing pains and leadership uncertainty.
Contentful
Pioneer in headless CMS with genuine remote flexibility, but Glassdoor is below average (3.4, 68% recommend) β€” reviews mention leadership instability and limited career progression.

Airtable β€” 56 jobs

πŸ’Ό Sales / GTM
16
πŸ’» Engineering
15
πŸ“‹ Product
5
πŸ“Š Data
3
🎨 Design
3
πŸ“£ Marketing
2
βš–οΈ Legal
1
βš™οΈ Operations
1

Contentful β€” 114 jobs

πŸ’» Engineering
56
πŸ“‹ Product
17
πŸ’Ό Sales / GTM
13
πŸ“Š Data
6
πŸ“£ Marketing
4
🧠 ML / AI
2
βš–οΈ Legal
1
🎧 Support
1

Airtable scores 4.1/5.0 on Glassdoor with a 4.0 work-life balance rating. Contentful scores 3.4/5.0 overall with a 3.8 WLB. That’s a 0.7-point gap on overall satisfaction.

Both companies share these culture values: Direct Product Impact, Engineering-Driven, Learning & Growth. Airtable also emphasizes Diverse & Inclusive. Contentful also emphasizes Remote-Friendly.

On the hiring front, Airtable has 56 open roles and Contentful has 114 open roles.